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| Cape Town does the ‘diski’ to mark 100 days till kick-off |
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As the country marked 100 days till the 2010 FIFA World Cup on 2 March 2010, Cape Town Tourism organised a 650-strong group of Peninsula youths to perform the diski dance at the Cape Town Stadium. Joined by Executive Mayor, Alderman Dan Plato, and key tourism industry stakeholders, Cape Town Tourism brought colour, music and the energy of youth to the iconic Stadium as an inspiration for all Capetonians to Live It! Love It! Louder!
Arguably the largest formal diski dance gathering yet, the 650 children that took part in Cape Town Tourism’s 100 Days till Kick-off celebration were from community centres across the city.
Executive Mayor of Cape Town, Alderman Dan Plato, called on the children to be ambassadors for the FIFA World Cup. He also encouraged them to support Bafana Bafana, win or lose. Pointing out that FIFA’s Jerome Valcke had crowned Cape Town Stadium ‘perfect’, Mayor Plato even performed a few steps of the diski dance for the delighted crowd.
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Lianne Burton, Spokesperson for Cape Town Tourism, said: “In just over three months, Cape Town will be on the centre stage of the sporting world. Our young people are leading the way to Live it! Love it! LOUDER! as we near the 2010 FIFA World Cup. Hosting a successful, friendly FIFA World Cup has a direct impact on our children’s’ legacy. Now, more than ever we need to join in on their enthusiasm in welcoming our visitors.”
After initial concerns, ticket sales and hotel bookings are now on the rise. A recent inspection by a FIFA delegation gave Cape Town the thumbs up and a readiness rating of 8/10. Much of the preparation for the 2010 FIFA World CupTM has been completed and what is left to be done is assured to be on track.
Managing international perceptions of a FIFA World Cup in Africa has proven to be the biggest challenge to the event and the months ahead will be heavily invested in countering negative and skewed perceptions. Says Burton, “Ultimately, this highly televised event will give us an opportunity to show that Cape Town, already a proven lifestyle and events capital, is capable of hosting a mega-event in an entertaining, safe, efficient and memorable way. We are ready to welcome the world.”
For further information about the 2010 FIFA World Cup in Cape Town, call Cape Town Tourism’s PR and Communication Manager Skye Grove on 021 487 6800 or email skye@capetown.travel.
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The ‘diski’ dance in action